the »typographic manifesto.« tackles the problem of the 'black art' that slowly dies out

the »typographic manifesto.« book by sebastian moock tackles the problem of the fundamental typographic knowledge, the so-called ‘black art’, which is not passed on to future generations and thus slowly dies out. this concept serves as an analog-digital-hybrid that addresses typographers, designers, and in general people who are interested in the topic of typography. the book written on 320 pages, presents five theses, including discussions with well-known typographers — rolf rehe, friedrich forssman, erik spiekermann, henning skibbe, charlotte rohde.

the »typographic manifesto.« is an invitation to everyone to expand the two-dimensional surface on the monitor in order to experience writing three-dimensional again. this work is brought closer to the target group in a cross-medial way in order to ignite the passion for lead typesetting and thus preserve the culture of the ‘black art’. sebastian moock, an award-winning art director, graphic designer, and typographer, has been involved with analog and digital printing techniques from an early stage on.

‘I regularly learned the old craft with lead letters from former hand typesetters and printers in an active book printing museum. I was fascinated by the understanding as well as the micro typography which is crucial for this material and which is directly transferred to the typeface.’  stated sebastian. ‘I also found that the knowledge transfer and the feeling for writing are easier to explain to the visitors than the theoretical part at the time of their studies.’

Source: https://www.designboom.com/design/typographic-manifesto-black-art-slowly-dies-out-sebastian-moock-08-04-2021/ by christina petridou

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